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What is modern PR?

2 min, 19 sec read
10:30 AM | 10 August 2017
by Valerie Tan
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Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

It’s harder to define what public relations (PR) is in the modern era, it now involves content creation, the effective integration of social media and more. Termed as modern PR, it is a fresh take on traditional PR to cope with changing markets, growing client needs and new digital technologies. An assortment of new media tools constitutes the current 24/7 media landscape, such as influencer relations, community engagement and messaging.

"All brands are able to be broadcasters and publishers of their own content."

The business of presenting the general public with information about a particular organisation or person is no longer limited to press releases, conferences or articles. Due to the evolution of communication, blogs, social media channels and websites are now the main sources for the distribution of information to connected audiences. All brands are able to be broadcasters and publishers of their own content, in their own right.

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