Twitter Facebook Vimeo

Is technology destroying the toy industry?

3 min, 2 sec read
14:45 PM | 2 August 2017
by Nathaniel Tynan Anthony Fiddler-myrie
   •       •   
Become an FR Writer

The toy industry has been adapting to the digital age, using technology to appeal to the new 'Generation Z'. But is technology taking away the imagination that comes with toys or is it improving it?

Traditional toys such as Lego and Barbie are one of many that are being forced into the new era of technology. They are adapting to the new generation’s wants and delve into the combination of toy and technology. Is this a good thing?

According to NPD, in 2016, US toy sales of action figures were down 1% from the previous year whilst youth electronics, a burgeoning market that includes everything from 'kiddie' tablets for the modern tech-savvy toddler to the new 'Furby Boom' inspired by its' retro counterpart, were up by 3%.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×