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Is technology destroying the toy industry?

3 min, 2 sec read
14:45 PM | 2 August 2017
by Nathaniel Tynan Anthony Fiddler-myrie
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The toy industry has been adapting to the digital age, using technology to appeal to the new 'Generation Z'. But is technology taking away the imagination that comes with toys or is it improving it?

Traditional toys such as Lego and Barbie are one of many that are being forced into the new era of technology. They are adapting to the new generation’s wants and delve into the combination of toy and technology. Is this a good thing?

According to NPD, in 2016, US toy sales of action figures were down 1% from the previous year whilst youth electronics, a burgeoning market that includes everything from 'kiddie' tablets for the modern tech-savvy toddler to the new 'Furby Boom' inspired by its' retro counterpart, were up by 3%.

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