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AR expert on the future of advertising

7 min, 1 sec read
9:00 AM | 6 March 2017
by Hollie Wong
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Be interviewed

We sat down with Brand Partnerships Director of Blippar, Mikela Eskenazi to talk AR, advertising, and the future.

Tech trend predictions can always be a little off. Remember Vine? Smartwatches?

But there's one tech trend that though it may have been slow to start, it's now ready to blow.

Augmented reality (AR) was most seen in last year's Pokémon Go craze - hover over an object or area and a pop-up will appear, whether that be a Pokémon ball or a promotional offer, there's a lot of advertising potential in augmented reality.

We sat down with Brand Partnerships Director of Blippar, Mikela Eskenazi, to talk AR, advertising, and the future.

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