AR expert on the future of advertising
We sat down with Brand Partnerships Director of Blippar, Mikela Eskenazi to talk AR, advertising, and the future.
But there's one tech trend that though it may have been slow to start, it's now ready to blow.
Augmented reality (AR) was most seen in last year's Pokémon Go craze - hover over an object or area and a pop-up will appear, whether that be a Pokémon ball or a promotional offer, there's a lot of advertising potential in augmented reality.
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