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Social Media industry
careers guide

Fancy a career in the social media industry? We have all the knowledge and tips to help you become a social media pro.

"Online platforms which allow for a vast transfer of information."

As of January 2016 it is estimated that there are 2.3 billion active social media users, just under a third of the entire global population. On average 12 new mobile social media users are added every second… that’s 1 million new users every day. Facebook accounts for over 1 billion active daily users and is now the fifth most valuable brand in the world, having had a 44% increase in value since 2015. Evidently an enormous sector, social media is rapidly growing and expanding, offering businesses new and exciting opportunities… But what exactly is social media?

At its essence, social media is a broad term which is given for online tools and platforms which allow users to interact with each other and transfer all types of information and media. Since the inception of Six Degrees, a social networking site founded in 1997, through the invention of online blogging sites and video sharing platforms, all the way to recent dating apps, social media has been at the forefront of the Internet revolution.

Social media allows businesses to connect directly, and more personally, with customers. Having an online social media presence is pretty much a requirement for any business now, meaning there are plenty of job opportunities for people with social media experience (most young people!). Looking after a brand’s social media presence is a challenging and multi-faceted role which is constantly changing with the advance of technology.

Most brands have a social media presence which may include, but is not limited to, an official Facebook page, a Twitter feed and an Instagram profile. Given the vast numbers of social media users globally, brands know that social media platforms are one of the most direct forms of contact between themselves and customers. It is up to certain individuals to look after the brand’s social presence and form those connections with customers.